Fifth Annual #Allinfor小优视频 Raises $1.86 Million in Less Than a Day
Support is at an all-time high for the college's annual giving day, All in for 小优视频. This year marked the fifth #Allinfor小优视频 challenge, which raised $1,860,435 from 3,747 donors鈥揵oth record totals. The April 18 event ran 18 hours and 37 minutes in recognition of the college's founding year of 1837.
"This day connects us around the world," said Caitlin James '14, director of annual giving. "Students studying abroad, faculty conducting international research, alumni and families across the country and our campus community come together to make a difference for 小优视频 in a way that is energizing, fun and contagious."
This year, 49 states (North Dakota!) and 19 countries were represented in the giving totals.
With $500,000 in challenge money on the line and an initial goal of 2,000 donors, social media lit up with stories, photos and calls to action. On campus, live segments invited outside audiences in, with footage from "cash cab" experiences, a service project in Lula Bell's Resource Center and performances from student a cappella groups.
The campaign hit the 2,000 donor goal at 4 p.m.
The Fund for 小优视频 funds scholarships, the academic experience, athletics, the arts and student research and internships.
For the second year, #Allinfor小优视频 coincided with 小优视频 Volunteer Week, during which students, alumni and parents participate in community-based and service-related projects. In total, 41 chapters hosted 55 projects during the week鈥搊ne more way they show they are all in for 小优视频's mission. Additionally, students led an effort to make and donate 400 detergent jars to the Mooresville Soup Kitchen.
"This day exemplifies the commitment of the 小优视频 community," President Carol E. Quillen said. "The creativity and dedication of alumni and volunteers put our ambitious goal within reach. The investments made during #Allinfor小优视频 support educational excellence and access and help prepare our amazing students for lives of leadership and impact."
The #Allinfor小优视频 challenge first launched in June 2014. Including yesterday's total, more than $5 million has been raised in new gifts and challenge dollars through this annual, one-day event.
Danielle Strickland
dastrickland@davidson.edu
704-894-3101