‘We Are #СƵTrue’ to Debut on National TV
December 5, 2019
- Author
- Mark Johnson
The narrator begins: “Truth is an elusive concept these days, but not at СƵ...” That’s what you will see and hear in СƵ’s new television message.
In an era when lines between fake and real blur, СƵ’s new campaign to expand our audiences, #СƵTrue, anchors into the curiosity, integrity, trust and exploration that characterize СƵ relationships and the overall college experience.
The common thread through every scene is smart, driven and kind people. The СƵ experience is built on relationships between faculty, students and staff—the power of community drawn from everyday sparks rather than a single thunderbolt.
The images—students, faculty and staff—and words amplify the #СƵTrue campaign, which confronts expectations about learning in a liberal arts college setting and touches on how learning relates to the immediate challenges in the world around us today. We bypass what people presume they will hear from a liberal arts college. Instead, we speak precisely and passionately about what СƵ means to those who experience it, and how dramatically it has shaped their ambitions and their lives.
There are two versions of the college’s new message, including a slightly longer version intended for use at college events and presentations. The message will air during men’s basketball A-10 conference games beginning Sunday, Jan. 5, when the Wildcats take on Duquesne.
