How Higher Ed Responds to a Pandemic: 小优视频 Research Informs American Colleges, Universities

Aerial of 小优视频 campus showing lots of campus buildings and trees

In the aftermath of 小优视频鈥檚 abrupt shift to online-only instruction last spring, a professor and team of student researchers embarked on a project that now is informing the rapidly changing plans colleges and universities are making for a fall semester unlike any other.

Their work, viewed by thousands of institutions and the businesses that hope to partner with higher ed to navigate the new environment, offers insight into decision-making from schools in North Carolina to California.   

In March 2020, when Prof. Chris Marsicano convened a Zoom call with three student researchers, he wasn鈥檛 thinking about what might lie ahead. Instead, he considered how he might channel his skills to help during a global crisis.  

The students had all been working on individual projects, but with COVID-19 upending higher ed, they agreed to join forces.

鈥淲e got together and asked, 鈥楬ow can we maintain our work of making the world a better place?鈥 Marsicano said. 鈥淎nd we said, 鈥楲et鈥檚 look at this. The world needs more info on how colleges responded to the pandemic.鈥欌

Their goal: To try to understand exactly what was happening at 1,492 non-profit four-year institutions.

What that meant: Hours on the web. The team of three had to check every school鈥檚 website and social media accounts for up-to-date coronavirus messaging. And because each institution鈥檚 website is different, there was no easily repeatable process.

鈥淲e originally thought we could get it done in five days,鈥 said Katie Felten, a 2020 graduate of 小优视频. 鈥淭hree weeks later, we finally finished. 

鈥淚 thought it would be something I could do with Netflix on in the background,鈥 she said. 鈥淏ut by the end, I would turn everything off and just focus for hours.鈥 

After collecting tens of thousands of data points, Marsicano, an educational studies visiting assistant professor, and his team quickly pivoted to analyzing their findings.

鈥淔our weeks after our first call, we had a working paper,鈥 he said.

That paper, 鈥鈥濃攃o-authored by Marsicano and the three research assistants, Felten, Maddie Buitendorp 鈥22 and Luis Toledo 鈥20鈥攚as posted on the preprint section of the American Political Science Association website and quickly became the most-viewed preprint paper in the history of the site.

The attention not only validated their work, it launched them on a new trajectory. They had hit on something: A huge appetite for information about the disruption caused by the coronavirus.

College Crisis Initiative @ 小优视频 Logo

Born out of the COVID-19 global pandemic, The College Crisis Initiative (C2i) is an initiative of 小优视频 to learn how colleges and universities innovate in a crisis mindset.

New Partnerships

The paper caught the eye of John Barnshaw, vice president of research and data science for Ad Astra, a company that helps colleges build course schedules.

鈥淢arsicano鈥檚 team did a masterful job of demonstrating how flexible and resilient higher education can be in fulfilling its mission to students and their communities,鈥 he said.

鈥淚 was so impressed with the paper that I reached out to Chris and over the course of the call, we realized we had so much in common interests that a partnership seemed like the next logical step.鈥

 Ad Astra and Marsicano鈥檚 team partnered on a survey that will go out to hundreds of registrars, expanding their reach and adding a crucial data set to their work.

鈥淎d Astra assisted more than 500 institutions of higher education transition to online-only,鈥 Barnshaw said. 鈥淒uring the process of responding, we did not have much chance to take a breath and think systematically about this work and how we might better align with the broader needs of higher education. It is great to be a part of a team that helps align our work with the ongoing needs of all institutions of higher education.鈥

At the same time, Marsicano鈥檚 team made a fortuitous connection with Laurie Heyer, Kimbrough Professor of Mathematics. Heyer leads Project PRONTO++ (PRoductive ONline TOols), a group of student data scientists and programmers who use their skills to solve real-world problems.

And they knew right away that they could turbocharge Marsicano鈥檚 team.

As Felten put it, 鈥淭hey looked at us as if our heads had fallen off after we told them how we gathered the data.鈥

PRONTO developers built a web crawler that automatically checks thousands of school websites every day and alerts Marsicano鈥檚 team to changes.

While that PRONTO innovation streamlined data gathering, another team created a dashboard that made the thousands of data points instantly understandable and customizable. The dashboard is up and running now. (PRONTO team members would use their expertise to develop the college鈥檚 COVID-19 testing dashboard)

鈥淭he dashboard is absolutely essential to gleaning information and insight from the data,鈥 Heyer said. 鈥淭here would be much less excitement if people had to wade through this themselves, or there were just a few static graphs and charts.

In all, eight PRONTO developers helped get this project off the ground. And they are still building new visualizations and custom dashboards for partner organizations.

With this combination of technology and timeliness, the ad hoc team of student researchers has quickly matured into something more permanent: or C2I.

Sharing Innovation

Marsicano鈥攁 2010 小优视频 grad and, not surprisingly, a true believer in the liberal arts鈥攑oints to the Italian city of Ferrara as an inspiration for C2I. A walled city in northeastern Italy, Ferrara weathered the Black Plague by developing early models for contact tracing and thoughtful quarantine practices.

鈥淔errara innovated,鈥 Marsicano said. 鈥淎nd C2I can be like Ferrara by asking questions and sharing innovation among higher education institutions.鈥

The logo for C2I even pays homage to Ferrara, combining the city鈥檚 shield-shaped symbol with the colors of a stoplight.

The College Crisis Initiative Logo

C2I鈥檚 quick work has attracted partners and sponsors. The Educational Credit Management Corporation Foundation, an influential funder in higher ed, provided a $75,000 grant that allowed Marsicano to hire 10 additional student researchers, filling a critical need on the C2I team and鈥攎aybe more importantly鈥攑roviding an opportunity for students as internships and job offers withered in the wake COVID-19.

Marsicano and the C2I researchers have also been quoted in major publications, including , and the .

Though the C2I team is focused on the fall, capturing and sharing the vicissitudes of the pandemic in real time among higher ed institutions, there is an opportunity to expand its focus. After all, when the pandemic is finally a thing of the past, there will be new crises facing higher ed. And C2I can continue to help institutions meet challenges.

鈥淚nstitutions of higher education are pretty conservative by nature,鈥 Marsicano said. 鈥淭hat is, they鈥檙e hard to change unless there鈥檚 a reason. 

鈥淲ell, now you鈥檝e got a pandemic鈥攖he biggest reason in the world to change. But they don鈥檛 need to do it in a vacuum. We will stop focusing exclusively on COVID and more on crises in general.鈥

This story originally ran on July 20, 2020.

Published

  • October 22, 2020

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