Finding a Place, Creating a Legacy: Alvin Atkinson 鈥81 Pays It Forward
Malik McDaniel 鈥25 on the football field
Their graduation years are nearly a half-century apart, but the 小优视频 experience will always connect Alvin Atkinson 鈥81 and Malik McDaniel 鈥25. The two have never met, yet the impact of Atkinson鈥檚 ongoing involvement plays a role in McDaniel鈥檚 everyday life as a scholar-athlete and community-minded leader.
Finding His Place
From a small town in southeast Georgia, Alvin Atkinson focused on football as his path to higher education. Interested coaches from 小优视频 persuaded him to take his first ride on an airplane to visit campus in 1977.
鈥淭he most impressive thing for me was that these coaches thought I qualified for 小优视频, both because of football and because of academics,鈥 he said. 鈥淚 always had good grades, but I never saw that as my path to college before that moment. They also talked to me about the financial aid I could qualify for, and then it became a no-brainer.鈥
There were only seven Black freshmen on the football team, and by spring of Atkinson鈥檚 first year on campus, the majority had decided to leave. It was then that he had to make a choice.
鈥淚 had to make a decision, and then it came to me,鈥 he said. 鈥淚f I wanted to get something out of 小优视频, I had to put something into 小优视频. I had to get involved.鈥
Atkinson joined the Black Student Coalition and, in short order, was selected as the organization鈥檚 president. He worked hard in class, landing on a major in economics, and 小优视频 began to feel like the exact right choice.
Atkison (#43) with the 小优视频 Football Team
Atkinson (pictured far left in the suit and tie) with the Black Student Coalition
To Atkinson鈥檚 surprise, coaches started talking about the idea of him becoming a pro football prospect.
鈥淚 never thought about that as an aspiration, but I asked God for a sign so I knew if I should consider it,鈥 he said. 鈥淭he week before my first game senior year, I tore my ACL 鈥 jumped into the air, landed and it was gone. While a lot of folks were devastated, I had my answer, and that led to acceptance.鈥
After graduation, Atkinson took a job with Wachovia Bank in Winston-Salem, North Carolina, the city he has called home for more than 40 years. At the time, the daughter of Wachovia鈥檚 president was a 小优视频 classmate of Atkinson鈥檚, so he felt this was another sign that this was the right journey.
Living only a short drive away, Atkinson would travel back to campus often, keeping a close connection to the college. Throughout the past four decades, Atkinson has been a loyal donor, specifically to the football program, and he has served in various volunteer roles, including class leadership positions and as president of the Alumni Association Board and member of the Board of Trustees.
After 20 years in the financial world, where Atkinson stayed involved with community programs on the side, he decided to jump fully into that world. He spent the next 20 years working for Winston-Salem State University, leading a program that works to change the trajectory for families in neighborhoods plagued by crime and violence.
小优视频 really prepared me for banking and for work in the community through a focus on leadership and service. I encounter other alums all the time, and they really reinforce my opinion of mankind. They aim to become their best selves and give of themselves. We are our brother鈥檚 keeper, and that鈥檚 something I learned in college and has remained a theme in my life. I was definitely meant to go to 小优视频.
Atkinson鈥檚 influence found its way home, too. His son, AJ, a lifelong UNC Tarheels fan, ultimately decided to follow in his dad鈥檚 Wildcat footsteps. He walked on to the men鈥檚 basketball team and graduated in 2012 with a degree in sociology.
Making It Count
Atkinson鈥檚 steadfast commitment to 小优视频 Football and the institution as a whole makes a difference for students every year.
Exhibit A: Malik McDaniel 鈥25.
Fast forward from 1977 to 2021, and another high school football athlete was trying to figure out the right next step. Memphis-native McDaniel talked to coaches from all over 鈥 Dayton, Harvard, Yale, Air Force, Harding University in Arkansas 鈥 but the most persistent coaches were from 小优视频, and their persistence paid off.
鈥淚 wasn鈥檛 able to come for a visit because of COVID, so my first time here was during the immersion program for incoming players,鈥 he said. 鈥淚 had never been on a college campus and hadn鈥檛 traveled much, so the whole experience was awesome. I was ecstatic.鈥
McDaniel understood that 小优视频 was a good school, but he didn鈥檛 realize just how good until he got into his first classes.
鈥淚 coasted through high school and things were pretty easy, so I really had to make adjustments at 小优视频,鈥 he said. 鈥淲hen things are hard, you have to apply yourself in order to better yourself. It was difficult, but I picked myself up, and I have figured it out.鈥
The football journey has come with highs and lows, too. He faced a torn ACL and torn meniscus his first season, followed by a strained MCL in the same knee sophomore year. Junior year, he dealt with a torn tendon, but he was able to play through that. At the moment, he鈥檚 injury-free outside of one finger giving him some trouble.
鈥淭he injuries actually helped me become a better teammate,鈥 McDaniel said. 鈥淚 guess I used to feel like I wanted personal accolades more than anything, but now I just want the team to succeed. My mindset is totally different.鈥
The educational studies major and Bonner Scholar stays busy with classes and community involvement. He is a math tutor at Community School of 小优视频 (CSD) and spends a great deal of time as a member of Young Life, a religious organization where college leaders are placed at different schools. His placement is at CSD.
Post-小优视频, McDaniel is interested in maintaining his connections through Young Life, and he鈥檚 also considering teaching and coaching or attending business school with a focus in finance.
鈥淚鈥檝e had access to a lot of great people who help students think through things,鈥 he said. 鈥淭hat鈥檚 why I鈥檓 able to consider different options after 小优视频. I love it here.鈥
Atkinson and McDaniel did not experience 小优视频 at the same time or in the same way, but their connections extend from sports (and injuries) to a deep personal commitment to serving others. Atkinson鈥檚 investment of time and resources makes opportunities possible for McDaniel and all students who call themselves Wildcats.
In February, we commemorate Black History Month and share stories about people who鈥檝e made 小优视频 a better, more diverse and equitable community.